A TXT record, as the abbreviation implies, is a record, that keeps info in human-readable form and not code. It could be created for a domain address or a subdomain for a variety of purposes. Search engines, for example, have different ways of verifying that you are the owner of a given domain name and one of them is in fact by creating a TXT record with unique text that they provide and that you must use as the record value. The same verification method is being employed by some analytics platforms that keep track of the traffic to your web sites as well. Of course, in this situation the content of the record is going to be read by a robot, but it'll still be in human-readable form. A TXT record is furthermore employed when you enable the so-called SPF protection for your emails so that you can prevent them from being forged. In cases like this, the record contains data showing that a given digital message is sent from a reliable and authorized mail server. You may use a TXT record for any other information as well, such as your company details, for example.