According to the policy approved by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact info a domain name is registered with must be valid and accurate at all times. What’s more, this info is publicly available on WHOIS lookup websites and while this may not be a problem for firms, it may not be very acceptable for individuals, because anyone can view their names and their personal email and home addresses, especially in an age when identity theft isn’t that unusual. That is the reason why registrars have launched a service that conceals the details of their clients without modifying them. The service is referred to as Whois Privacy Protection. In case it is active, people will view the details of the domain registrar, not those of the domain owner, if they do a WHOIS lookup. The Whois Privacy Protection service is supported by all generic Top-Level Domain extensions, but it’s still impossible to conceal your details with certain country-code extensions.